What is an SEO audit?

During an SEO audit, a com­ple­te web­site audit is per­for­med. The gene­ral per­for­mance of the web­site is che­cked and based on the results the new goals and stra­te­gies are set.

What is audited during the SEO audit? #

An exact check­list of what you should check during an SEO audit has been sum­ma­ri­zed very well by IQ SEO™. We recom­mend taking a look at the list. The list covers 242 points in 16 cate­go­ries that are che­cked during an SEO audit.

Intern­al­ly, we use a simi­lar list that we have deve­lo­ped over time.

With the help of the check­list you can alre­a­dy crea­te a very good audit and the only thing you need for it, if you are some­what tech-sav­­vy, is time.

You should defi­ni­te­ly check the­se cate­go­ries:

• Goog­le Checks
• Loa­ding times & per­for­mance of your web­site
• Com­pe­ti­ti­ve ana­ly­sis
• Page struc­tu­re & archi­tec­tu­re
• Tech­ni­cal inspec­tion
• Image ana­ly­sis
• Check mobi­le dis­play
• Pages ele­ments and lay­ers
• Key­word ana­ly­sis
• Con­tent ana­ly­sis
• Usa­bi­li­ty Expe­ri­ence
• Back­links
• Inter­na­tio­nal SEO (only for inter­na­tio­nal sites)
• Local SEO
• Nega­ti­ve impact ele­ments

If you use a con­tent manage­ment sys­tem like Word­Press, you can alre­a­dy cover many of the are­as with your the­me or free plug­ins.

If you have any ques­ti­ons or need an audit we are loo­king for­ward to your com­ment. You can also send us a request direct­ly.